Hublat
Strategic Advisory · Latin America

José F. Ugarte

Strategy · Growth · Venture Building · LatAm · 25+ Years

Most companies don't fail because they lack ideas.
They fail in execution.

I work with CEOs and founders to close that gap — turning strategy into real, measurable outcomes.

I've been operating at the edge of technological shifts for 25+ years — from the early days of mobile internet in LatAm to today's execution models. That gives me a pattern-recognition advantage on what actually works and what doesn't.

In 25+ years, I've co-founded and exited companies, participated in M&A and investment processes across 15+ countries, and helped deploy over USD 2M in early-stage ventures — always from an execution seat, not the sidelines.

For over 15 years I have been a mentor, and for more than 3 years a board member of the IAE Business School Entrepreneurship Center, supporting early-stage founders across LatAm.

Most founders wait too long to structure this properly. That usually costs them time, leverage, or both.

How I work with Startups
01

Exploratory Call

30–45 min Free of charge

A short conversation to understand the project, current stage and whether there is a real fit. If there is, I'll propose a focused way of working together.

02

Advisory Sprint

4 weeks

A focused intervention to turn the project into a clear, investable and executable opportunity. Not a report — a working process with real decisions and outcomes. This is the same process I use when evaluating and structuring opportunities with founders and investors.

Scope
  • → Define what makes this genuinely valuable
  • → Identify the gaps blocking scale or investment
  • → Structure the business and investment narrative
  • → Define the path to capital: when, with whom, and how
How we work
  • → Weekly working sessions (60–90 min)
  • → Continuous iteration on decisions and key materials
  • → Direct access for decisions and questions between sessions
  • → Refined narrative, ready materials, and a concrete action plan
03

Ongoing Advisory

Min. 2 months

For founders who want ongoing support through fundraising or execution. A senior perspective available when it matters most — without the overhead of a full-time hire.

  • → 2 sessions per month
  • → Ongoing feedback on materials and key decisions
  • → Strategic support during critical moments: investor conversations, positioning, pivots

"I focus on execution —
not presentations, not experiments,
but measurable impact."

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